Chris Katshunga

A digital marketing copywriter and SEO specialist generating content to increase awareness of services & products

6 Customer Loyalty Tactics to Increase Retention and Acquisition

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing. Perhaps one of the reasons retailers focus on acquisition is that it …

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How Travel and Hospitality Brands Can Go the Extra Mile for Customers

In order to attract new customers and encourage repeat business, travel and hospitality brands should differentiate on more than just price by creating personalized customer experiences. Loyalty programs in the travel industry have been around since the 1970s, when American Airlines pioneered the Advantage Frequent Flyer program. Since then, many hospitality brands have followed suit and developed …

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B2B Audience Building & Segmentation Best Practices, Part 2: Centralizing Data and Speaking …

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. However, it can be confusing to determine how best to improve your efforts.  Oracle’s Marketing Maturity Model can help you determine where your organization is in developing its various capabilities and what should …

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B2C Personalization Blog Series Part 2: Creating a Single Brand Experience to Grow Relationships

In Part 1 of this series on personalization, we discussed the importance of responsiveness and reacting to customer behaviors. These leading indicators of activities you want to accelerate or mitigate in a timely fashion are key to building a highly personalized customer experience. Let’s say you’ve nailed that though. What’s next? Data-driven relationship marketing, which …

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What Should Your Website’s Home Page Look Like? 5 Things to Consider

A webpage is not a landing page or email. It’s meant to be longer and hold more information. Think of your website. What do people see when they arrive on the home page? First impressions do count. This is your chance to impress and dazzle them. Do you clearly: Articulate what your products and services …

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Google My Business: FAQ for Multiple Businesses at the Same Address

How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my …

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Why an Emotional Connection Matters in Loyalty and How to Achieve It

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are:  Behavioral loyalty which is when the customer shops with a brand because it’s convenient. Their loyalty is driven by habit rather than a genuine connection to the brand. Rational loyalty which is …

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Capturing the Loyalty of the Skeptical Consumer

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of consumers are willing to share their data in exchange for personalized experiences. In addition, most are reluctant to try new technologies designed to enhance brand experiences. However, the research finds that engaging, omnichannel …

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