Chris Katshunga

A digital marketing copywriter and SEO specialist generating content to increase awareness of services & products

How 3 Successful E-commerce Stores Are Optimized For Conversions [In-Depth Breakdown]

Let me be honest – no one will buy your products at first sight. Actually, the average conversion rate (percentage of website visits that end up with transaction) is around 1-2%[1] across different industries and product types. That means that on 100 web visitors only one or eventually two will buy your product. That’s not …

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What Brands Need to Know About California’s New Privacy Law

In 2018 and 2019, the buzz in online digital circles was about “GDPR” – Europe’s General Data Protection Regulation that outlined all the roles and responsibilities of companies and brands in relation to data privacy. And now in 2020, look for a similar amount of buzz to surround “CCPA” – the California Consumer Privacy Act that went …

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Why and How to Bring Empathy Into Your Content

Creating content can feel incredibly difficult right now. If you’re like me, you’ve spent the last few weeks oscillating between a can-do approach and hours of staring into space. Here’s how to tap into those very real emotions and channel them into more impactful content. What empathy is and isn’t We commonly confuse sympathy with …

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Conversion Funnels: Design, Build & Optimize in 3 Steps

Having a clear understanding of your conversion funnels is like having directions (or setting up Google Maps) to where you want to go. A good conversion funnel will make it easier to optimize your marketing efforts because you can speak the same language within your team. Objective data will also remove the “anecdote-driven” analysis that …

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How to Adapt Your Marketing During the Coronavirus (COVID-19)

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even …

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Systemic Shocks: Adjusting Your Email Messaging in Times of Disruption

The dot-com bubble. 9/11. The Great Recession of 2009. And now COVID-19. When extreme shocks such as these occur, business as usual ceases. These shocks cause prolonged changes in consumer behavior, forcing smart businesses and marketers to adjust, too.  While these adjustments typically start with crisis messaging, that’s just the beginning. Brands need to make …

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Conversion Marketing: Breaking Down The Art and Science Behind It

You have a strategic and tactical marketing plan driving clicks to your website. All your steadfast focus on content, link building, programmatic advertising, influencer marketing & email campaigns are driving relevant traffic to you. However, your conversion rates appear to be stalling. Sounds eerily familiar? Good news – you’re not alone. A study commissioned by …

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A Glimpse into the Future of Marketing Automation: 5 Trends to Pay Attention to

Marketing automation is becoming a must-have due to how it allows marketing teams to widen the scope and scale of their projects and how they can get more done with less resources. It saves on costs and time as well improves lead management and lead scoring to allow for a higher quality of lead to …

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