B2B Marketing News: B2B Ad Spending Soars, Google’s New Audio Ad Features, Facebook’s Partnership Group Ads, & Top B2B Buyer Challenges

B2B Buyers’ Top Challenges With Their Current Vendors51 percent of B2B buyers have changed their vendor preferences during the global health crisis, and they find that slow and inefficient inquiry responses from vendors is their biggest challenge — two of several findings of interest to B2B marketers in recently-released survey data. MarketingProfs Facebook Adds New …

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Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we’re left wondering where to focus our optimization efforts. Is desktop the most important? …

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The 6 Best Digital Marketing Companies of 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too.  With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one.  The best thing …

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10 common CRO mistakes and how to avoid them

At VWO, we understand that as CRO practitioners and marketers, conversions are the holy grail for you. Over the last ten years of working with hundreds of companies, we also understand that there’s no fixed linear path from beginning to reaching conversion rates you would be proud of.  We’ve helped hundreds of optimizers across industries …

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A Day in the Life of a Content Marketer During the Pandemic: Challenges and Tips

I’ll never forget the night that everything really changed. It was my wife’s birthday, March 11th. I took her out for dinner at a lovely restaurant in South Minneapolis, and for a couple of blissful hours, over exotic cocktails and delicious food, we unplugged from the loudening noise of a worrisome outside world. After we …

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What Makes Copywriting An Underestimated Conversion Influencer

This article is a transcription of a webinar hosted by VWO, featuring Rishi Rawat, Founder, Frictionless Commerce, and Vipul Bansal from the VWO Marketing team.  In this exclusive webinar, Rishi shares his nuggets of wisdom on copywriting and how to harness its limitless potential in boosting conversions.  Rishi talks about how he discovered his passion …

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The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

This year’s MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we’d done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons …

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Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data

What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us refine our marketing strategy as we push towards 2021? For more than a year we’ve run weekly social media polls on our Twitter profile, and for several months now have simultaneously also placed …

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How to Choose The Right Digital Marketing Agency

Deciding to hire a digital marketing agency is easy.  The hard part is deciding which digital marketing agency to hire.  In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none.  Which… is what makes choosing the right digital …

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