Digital Marketing News: Influencer Brand Marketing Study, Facebook’s OS Plans, Instagram’s Multiple Images, & SEO Effectiveness Survey

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2019 December 27 MarketingCharts Chart

Marketers Tout SEO’s Effectiveness As They Look to Drive Leads, Customer Acquisition
SEO has continued to be an effective tactic when it comes to driving leads and customer acquisitions, with the majority of digital marketers finding the practice more effective than traditional media, one of several statistics from newly-released survey data. MarketingCharts

New Report Looks at Which Tools and Creation Apps are Most Popular Among Instagram Influencers
The software, tools, and online image creation apps most-used by Instagram influencers have been outlined in a new survey of more than 1,200 influencers on the platform, with results showing that just 10 percent use Photoshop, nearly 30 percent use Lightroom, and some 4.8 percent work with Canva, according to the study. Social Media Today

Twitter Replaces URLs With Images When Lists Are Shared
Brands and influencers sharing Twitter lists will no longer see text URLs, instead having auto-generated images created by Twitter displayed, a change the firm recently rolled out to iOS and Android users. Adweek

Facebook Expands Brand Collabs Manager to Include Instagram Creators
Digital marketers got a slew of new collaboration features, as Facebook recently launched an expanded Brand Collabs Manager tool, allowing easier integration for Instagram creators, the social giant announced recently. Social Media Today

DMP Market Entering Period Of Volatility, According To Advertiser Perceptions
While data management platform (DMP) solutions may be as popular as ever, there is increasing volatility as some 44 percent of marketers say that they are somewhat likely to switch DMP providers, and 12 percent are very likely, according to newly-released survey data. Ad Exchanger

YouTube Reveals Top 10 Most-Viewed Ads of 2019
Digital marketers can gain insight from examples of the year’s top YouTube advertisements, all of which the Google-owned video platform has highlighted in a recently-released list of 2019’s most popular ads. Variety

2019 December 27 Statistics Imag

Instagram now lets you upload multiple photos on one Story post with ‘layout’ feature
Instagram has globally launched its newest Stories feature, allowing digital marketers and brands to add up to six images at once — the firm’s answer to numerous third-party apps that have offered similar functionality for some time. The Verge

Location-Based Advertising Is Becoming More Costly
Fewer users willing to share local information combined with California Consumer Privacy Act (CCPA) regulations are among several factors driving costs higher for location-based advertising, according to newly-released survey data. eMarketer

How ‘Influencers’ Are Becoming Marketers’ Preferred Way to Sell Brands
Gen Z and Millennial consumers are partially responsible for driving an increase in influencer-sponsored posts, however experience and work ethic are still key success factors, according to a new Entrepreneur interview exploring how some brands are using influencer marketing. Entrepreneur

Facebook is building an operating system so it can ditch Android
Facebook is working on creating its own operating system. While Facebook will still offer an Android app, a new OS is aimed at bringing the platform greater control, especially for its virtual reality (VR) aspirations. TechCrunch

ON THE LIGHTER SIDE:

2019 December 27 Marketoonist Comic

A lighthearted look at the future of advertising by Marketoonist Tom Fishburne — Marketoonist

REPORT: Changing Password Every Login Easier Than Remembering Password — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — The Pubcon Florida Social Influencer and Neuromarketing Workshop — Pubcon
  • Lane R. Ellis — Top 10 Influencers Profiles (Digital Marketing): Week #015 — TrackMyHashtag

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for joining us, and please come back again next week for the latest top digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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